Miscellaneous Account Questions
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      Facebook Pixel: What is it and how to add it to your BetterWorld account.

      What is a Facebook Pixel? A Facebook Pixel tracks your visitor's activity and the conversation rates related to your Facebook Ad campaigns. 

      How do I add a Facebook Pixel to my BetterWorld account? 

      1) Find your Facebook Pixel ID in your Facebook Events Manager. It 
      should be a 16-digit number.

       

      2) In the BetterWorld dashboard, go to the Integrations page within the Team Settings section of your account. 

       

      3) Add your Pixel ID and press save!

       

      Once your Pixel ID has been saved, we’ll begin sending the following events to Facebook:

      PageView

      Each time a user visits a page on your BetterWorld site.
      InitiateCheckout

      When a user arrives at a non-bid checkout page.

      Example data:

      {
        value: 500.00,
        currency: 'USD',
        content_type: 'product',
        content_name: 'Campaign Title',
        content_ids: ['auction_12345']
      }

      The campaign ID in the "content_ids" array will be prefixed by the campaign type: "auction", "donation_campaign", "impact_campaign", "crowdfunding", "event", or "giveaway"
      Purchase

      When a user completes a non-bid payment.

      Example data:

      {  
        value: 500.00, 
        currency: 'USD', 
        content_type: 'product', 
        content_name: 'Campaign Title', 
        content_ids: ['giveaway_12345'] 
      }
      InitiateBid

      When a user arrives at a bid check out page.

      Example data:

      { 
        value: 250.00, 
        currency: 'USD', 
        content_type: 'product', 
        content_name: 'Item Title', 
        content_ids: ['auction_12345', 'item_23456'] 
      }
      Bid

      When a user places a bid.

      Example data:

      {   
        value: 250.00,   
        currency: 'USD',   
        content_type: 'product',   
        content_name: 'Item Title',   
        content_ids: ['auction_12345', 'item_23456'] 
      }

       

      For more information about the Facebook Pixel, visit Facebook's website here: https://www.facebook.com/business/learn/facebook-ads-pixel.